Monday, October 25, 2010

Union Leader: In Derry, a new brand of television

There's a story in the Union Leader today about MyTV New England and Christopher Murphy and his branded entertainment strategy. Check it out!
In Derry, a new brand of television

Christopher Murphy is high on marketing -- he's created a model for broadcasting local content that utilizes "branded entertainment" as a way of underwriting independent films or TV programming.

Not only does it remove all kinds of hurdles in the creative and financial process but will become what he believes to be an industry game changer, putting the humble New England station on the map.
Read the full article here.