[Received this notice from Amy Greenlaw at Film Pop!]
Workshop: Indie Film Marketing On A Shoestring
Wednesday, December 16, 2009, 1-5 p.m.
In today’s rapidly changing film world, finding and engaging each film’s audience online and offline is imperative. Gone are the days when filmmakers could depend on a studio to do their marketing for them. Filmmakers are true artists, sometimes getting lost in their artistic vision and forgetting to save time, money and energy for reaching and building their audience. This workshop will give attendees the basic tools needed to plan and execute a DIY film marketing campaign from the ground up using social media, new media, content generation and offline integration.
Workshop Length: Half Day (1:00 - 5:00)
Location: Studio 99 Nashua - USE REAR ENTRANCE
Don't live in New England? DEMAND YOUR LOCATION:
Cost: $99 per person + Ticketing Fee
1:00 - 1:50 Laying A Foundation
The tools needed for effectively building an online and offline profile to launch a film’s campaign, including pointers on time management. Includes social media tools and best practices, plus offline integration tips to maximize digital marketing efforts.
1:50 - 2:40 Ready, Set, ACTION!
Tips on online content generation, optimizing content for the internet, audience engagement, building a fan base and methods for putting a film campaign in motion.
2:50 - 3:40 Tracking Your Success
Advice and tools for measurement, analysis, and analytics to see where and how each online campaign is finding success. Tips on how to adjust as a campaign matures to get the most out of marketing efforts.
3:40 - 4:30 It’s OK To Make Money
How to start using these new platforms to generate financial investment in a film and find distribution avenues. How to leverage each social network for donations, micro-donations and demand for film screenings. Tips on generating flexible revenue streams and finding new paths to distribution.
This workshop brought to you by Film POP! Reserve Your Seat Now!
*NOTE: If you need to pay cash at the door, contact the event organizer for details*