Thursday, January 8, 2015

New Hampshire documentary filmmakers producing FOOD FIGHT - INSIDE THE BATTLE FOR MARKET BASKET

[From JBC Film Group and CrossCurrent Communications:]

For Immediate Release
January 7, 2015
 
Media Contact  
Melissa Paly
603-502-0798
 
Documentary filmmakers producing 
FOOD FIGHT – Inside the Battle for Market Basket
 
Portsmouth, NH – While much of New England watched the revolt at Market Basket play out in headlines and on newscasts through the summer of 2014, Jay Childs had a unique view of the drama. The Portsmouth NH-based documentary filmmaker spent the summer behind the lens of his camera, following the twists and turns, the hope and frustration, the anger and passion of thousands of workers and customers who rallied to bring back Arthur T. Demoulas, the ousted CEO of the successful supermarket chain. Childs, of JBC Film Group, together with producing partner CrossCurrent Communications, is now turning all that emotion and footage into a documentary film called FOOD FIGHT – Inside the Battle for Market Basket.
 
"I just sensed this could become a big story", says Jay Childs of the summer's events. "I had been paying attention to what was going on at Market Basket and cultivating sources since the fall of 2013 when heightened tensions within the company first became public, so when Athur T. and then the senior managers were fired in June, I decided I was all in on following the story. " Childs was at every news event, rally and encampment throughout the summer, estimating that he shot 38 of the 49 days of the rebellion. "The workers took to calling me 'the guy that just kept showing up'".
 
"It sure wasn’t an 8 to 5 job", says Childs of his summer gig. When the Market Basket board accepted Arthur T.'s buyout offer, Jay was on location in Tewksbury at 2am to capture the pent-up excitement of warehouse workers and truckers arriving and eager to get back to work. And the shooting continues – he has been following the build-out and opening of new stores in Revere, Waltham and soon Athol, and traveled with a group of Market Basket executives to Washington DC to film Thomas Perez, US Secretary of Labor, giving a talk at the National Press Club about lessons learned for labor and business. To get a broader perspective on the unusual alliance between executives, workers and customers, Childs is interviewing a range of academics, political figures and journalists.
 
FOOD FIGHT is a co-production of JBC Film Group and CrossCurrent Communications, a Portsmouth-based media production, public relations and communications strategy company. Producer Melissa Paly says 'CrossCurrent Communications is excited to be working with Jay to tell the Market Basket story – it's obviously a big story locally and regionally, but what it says about the relationships between businesses, employees, customers and communities reaches all across the country." The project's fiscal sponsor is the Center for Independent Documentary, a non-profit organization that has collaborated with filmmakers to produce hundreds of films about compelling cultural and social issues since 1981. 
 
Jay Childs, Melissa Paly and their team are excited to finish the shooting and dig into the editing phase of the documentary. To carry the project through the next few months, they have launched a Kickstarter campaign that closes on January 11, and have already raised support from more than 400 people who are as riveted by the Market Basket story as they are. 
 
To make a tax-deductible contribution to FOOD FIGHT, visit www.kickstarter.com and search for FOOD FIGHT. To learn more about the project, visit www.foodfightfilm.com.